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As a digital story teller I know the power of branding and how it can make a huge difference in the way people perceive the quality and thus the value of your business.  My passion is helping change the online business world through mindful digital story telling.

I hope you find this blog helpful or at the very least you walk away with a few helpful ideal you can put into action to help your online business grow.  I’m here to help so feel free to send me a message.  We are on this journey together and never can we do it alone.

Here are 3 things to keep in mind when choosing visuals for your marketing:

1.   Ensure that your images are relevant

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As more online marketers incorporate content marketing into their mix, audiences may become overwhelmed with information. To help information about your business stand out, use visuals that are relevant to your content – use high-quality conceptual images to illustrate an idea, present statistics in infographics, or provide a visual how-to guide. If you’re selling food processors, for example, you could show how useful your product is by showcasing images or video of someone making salsa with it. It’s important to choose visuals that are complementary to your key message and do not distract from it.

2.  Be authentic

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If relevant images appeal to the head, authentic ones appeal to the heart. For consumers, emotion can often be a significant part of the purchase journey.  Let’s suppose, for example, that you’re marketing long-haul flights. A picture of a fleet of 747s might seem appropriate, but why not use an image of a bearded teenager, just back from his year abroad, hugging his tearful family? The authentic feel of the photo – and what it conveys – will allow your audience to form a more personal connection with your brand and the service that you offer.

3.   Make your visuals engaging

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Present your audience with visuals that interest and entertain – images or video that they’ll want to share, forward, comment on, or otherwise interact with. Also, make sure that your site accommodates and encourages this sharing ethos. Providing your customers with engaging content online opens up a dialogue with your brand, and improves the opportunity for you to build a stronger relationship in the long-term.

In today’s marketplace, the images that drive connections with audiences are relevant, authentic and engaging. When all three come together, you can strengthen your brand and resonate more deeply with your customers.