In this video Kenny Cannon talks about the importance of focusing on Qualified Prospects and how to take a prospect from Cold to Closed!
Kenny Cannon is a thought leader in the areas of marketing, sales, business expansion, copywriting, and information marketing. Kenny started his sales career at the age of 15 by answering an ad in a local paper for a telemarketing position. He ended up becoming the top salesperson for the company in 3 weeks time. By the time he was 16 years old, Kenny knew that all he wanted to do was sell so he dropped out of high school to pursue his dreams. He started working as a cold caller for a local stock brokerage and became one of the top lead generators at the firm in under a month.
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Kenny cold called for the next 2 years straight because he was too young to take his Series 7 and 63 exams which are required to sell stock. He passed both exams shortly after his 18th birthday and spent the next few years becoming one of the most skilled closers in the stock business. After the recession of the early 2000’s, Kenny and the team he worked with in the stock business decided to move into the mortgage business. He struggled at first but eventually became the top producing salesperson at his firm.
In 2005 Kenny decided to break away from the telephone because he wanted to learn how to sell in person. He walked in cold to a local car dealership, asked for a job, and got it on the spot. His training consisted of his sales manager telling him “The cars are on the lot and the customers come through that door.” He was also told that he had 3 days to sell a car and if he didn’t he’d be fired. Kenny managed to sell 4 in his first day breaking the record of 3 which stood for 10 years prior.
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In 2007 Kenny decided to scratch the entrepreneurial itch and left the car business to start publishing and selling information online. Today Kenny is one of the most sought after sales and marketing consultants in the world. Most of his time is spent running training programs for KL Publishing and is also the host of the Ask Kenny Podcast where he talks about Sales, Business, Finance, Marketing, Politics and Life in general.
Check out of one of Kenny’s new products “Local Legion Of Leads”