Everyone, or at least every one among us, knows just how important it is to build a list of e-‐mail addresses for a good Internet marketing. Now, many budding Internet marketers today make the wasteful mistake of overlooking their single most powerful tool – the list of e -‐mail addresses they have compiled. Think about it. You already have the e-‐mail addresses of the people who may be interested in what you have to offer. So why not sell them related stuff via those e-‐mail addresses? They gave you the consent to use them for communication, after all. Of course, you should know your limitations too, but that’s another discussion altogether. Of course, you don’t just come up with a list of e-‐mail addresses. It takes time and the consent of the people. That is where this book comes in. You are holding, in a manner of speaking, the guidebook to a better Internet marketing business. This will help you build your list via various techniques, detailed across 77 tips. Well then, now we can get started. A lot of these techniques are what you might think of as different tools in the Internet marketing toolbox, but remember that the tool is much more effective if used in a certain manner. Without further ado, let’s kick off with tip number 1.
Tip Number 1: Blogging is king.
More precisely, regular blog posting is king. Starting a blog of your own can be easy or difficult, depending on how you go about it. The hard way would be to start one from scratch using good old web page coding – which is more trouble than it is worth really. The easy way is to use some sort of automation in the set-‐up. WordPress is one such tool of choice. It works on plug-‐ins and templates, so you can create a customized look without the problems that go with all the coding that you would need otherwise. If you can post a blog entry once a day, then you are doing well enough. That means that you will be generating leads and adding to your list every day.
Tip Number 2: Stay Relevant.
Whether you are posting blog entries or sending e-‐mails to the addresses on your list, you need to stay on topic – that is, maintain focus on the very thing that got people interested in you in the first place. When you stray too far from the topic of interest, people will start skipping over what you send them. Later on, they will start marking your messages as spam, and you can kiss their patronage goodbye. It’s okay to make a few side mentions, but overall you need to stay on track. If you do mention something on the side, make sure that it is easily skippable without destroying the essence of the whole. Using proper paragraphing can achieve this effect. Additionally, inserting these extra bits in footer sections can work too.
Tip Number 3: Make a proper squeeze page.
A squeeze page is a simple straightforward web page built with the intention of getting the visitors to give you their e-‐mail addresses (an action known as “opt-‐in”). Remember that the squeeze page is not a page for selling your products. What a squeeze page does is “squeezing” the e-‐mail addresses, and not money, out of visitors. Therefore, you can save the actual links to sales and purchases for later. All you need to put into a squeeze page is the premise of your service, and a little bit of pre-‐selling. Think of it as posting the headlines and first few lines of the newspaper.
Tip Number 4: Skip the video on squeeze pages, or people will skip over you. (Just My Experience)
Why is this so, you ask? Isn’t video a good way of generating leads and convincing visitors? Well, yes, but think about where you put it! The fact is that most people who visit your squeeze page and opt-‐in are the impulsive type. That also means that they are not exactly patient. Even with high-‐speed broadband that is available nowadays, people still do not like waiting for anything to load if they are not sure they want it. By keeping your squeeze pages free of videos, you will allow it to load quickly and cleanly. Your visitors can get to read the salient points right away, and they will opt in while their attentions are aflame.
Tip Number 5: No heavyweight effects on your squeeze page
In addition to keeping videos away from your squeeze page, you should also avoid media that consume high bandwidths. Sounds and music are definitely out, since they will hold up the loading process. Make sure to trim and compress images that you use on your page. Don’t bother with flashy Flash effects. In any case, smarter users do block media from untrusted sources, so your special effects are simply left out. As such, you should just stick to text and graphics, so you do not lose any impact.
Tip Number 6: Use video in your posts!
YouTube has made publishing videos of yourself a breeze, and it is free. This means you can get a stronger connection with your audience without paying an additional cent! Adding videos to blog posts makes them more capable of making an impact, especially if you have some good looks. Some people prefer to read, others like to watch and listen. By including a video in your well-‐written blog posts, you can generate leads from several types of people. Make sure to make yourself presentable before going on-‐cam.