Adding a Vlog to Your Blog
Want to increase the popularity of your blog, gain more visitors and strengthen your relationship and authority with those existing fans?
One of the most effective ways to do all these things is to add video to your site. Not only is video highly engaging and difficult to look away from, it’s also highly persuasive and very personal. For building a ‘personal brand’ in particular, this is one of the very best ways to let your visitors get to know you.
Creating Your Vlog
The best way to create a vlog is by creating a YouTube channel, which you can brand to be in-keeping with your site. YouTube lets you upload videos which you can then easily share on social media and embed into your content.
Next you’ll need to create your videos. To do this, all you need is a camera (your phone camera is likely good enough if it can record in 1080p) and you’ll need a topic. In terms of topics, you can actually be very successful by making video versions of your most popular articles. You can even just read them out! You can then either upload your footage ‘unedited’ or you can upload it after making it look more professional with software like Adobe Illustrator or the free Movie Maker.
Tips for Creating Great Looking Videos
Shy to step in front of the camera? Keep in mind then that you can easily create content for your videos using PowerPoint presentations, or animated ‘whiteboard’ software.
Alternatively, if you’re going to film yourself talking, take some time to look at popular videos in your niche to see how they do it.
Some universal truths that will help you to be a success are:
· Think about lighting and ideally try to be lit from the side. This is called ‘Rembrandt lighting’.
· Consider your audio too – filming with a mic is the best option if possible.
· Dress smart but don’t look like you’re trying too hard.
· When reading, pause between each sentence. You can also just talk naturally which will come across as friendlier and more natural.
· Think about your background and try to set up a corner of a room that will look professional. You can even try hanging a poster with your logo on it for added bonus points!
Post a few videos regularly and upload them as articles on your site. You’ll find that it adds more to the site and brings in lots of new fans!
Avoiding Traditional Niches and Trying Something New
Perhaps the most important decision you’ll make when creating your blog and starting to earn money online, is deciding what niche (subject) you want to focus on. What topic do you want to be writing about day in and day out for the next several months? What subject out there has a big enough audience but isn’t too competitive? What subject is highly monetizable?
This is something that can cause a lot of people stress and in many cases it can even prevent them from making a decision and getting started!
But instead of being frozen with indecision, why not instead try going for something a little different?
Great Examples of Unusual Niches
The big problem a lot of bloggers have when choosing a niche, is that they think only in terms of popular niches that already exist and that are already getting a lot of attention.
Common examples of niches include: fitness, making money online, business, finance, gardening, going green, travel, dating, computer games, music, film…
But you don’t have to pick from those topics. Instead, why not pick a broader niche that spans multiple areas? Maybe something a little more abstract?
A great example of this is ‘The Art of Manliness’. This is a blog that covers all kinds of topics as they relate to ‘being a man’. That means posts on ‘what it means to be a man today’, guides to smoking cigars, primers on how to win job interviews… etc.
A similar option is to take two separate niches and combine them – or to take one niche and aim it at a different audience. ‘Nerd Fitness’ is an example of a blog that does this very well by taking the ‘geek’ angle and combining it with the fitness topic.
Going Very Specific
Another option is to go much more specific. A great example of that would be to create a fan site.
Did you know that there are people out there who make a living from writing about Sonic the Hedgehog? From writing about Man United? From writing about Sylvester Stallone?
If you’re a big fan of any pop culture, any celebrity, any band, then this can make an amazing niche. It has a very clear audience/demographic. Lots of routes to market, lots of topic options and clear opportunities for influencer marketing.
So if you’re stuck coming up with a niche, try thinking outside the box a little!
Amazing Video by one of my mentors Kenny Cannon!
Kenny Cannon – Finding Qualified Prospects
Http//www.kennycannonsuccess.com – In this video Kenny Cannon talks about the importance of focusing on Qualified Prospects and how to take a prospect from Cold to Closed!